Hook + Gaff
Hand-assembled by expert watchmakers in the Carolinas, each Hook + Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions. We take their already excellent product and create a narrative that is core to who they are as a brand and as sportsmen themselves. We aren't mad about all the fishing trips we take for them either.
Hook+Gaff watches are built for the ultimate sportsman by combining a timeless look, extreme durability and industry-disrupting comfort. The founder of H+G initially designed these watches with a purpose that’s authentic to his outdoor-oriented passions and who he is — and we needed content that would connect with his audience’s similar passions and who they are.
Utilizing genuine content that humanizes the brand and shows the versatility of the watches in context, H+G stands apart from its competitors in a truly memorable way. This video represents one element of a content strategy that has successfully resonated with the intended outdoor audience and has directly increased brand recognition.
After meeting with the team at H+G to determine their message, we went to our designers and gave them a pretty loose playbook. From emails to website to instruction manuals, we built a creative campaign that is clean and functional, just like the watches themselves.
We put watches on the wrists of folks doing cool things across the globe and follow them with a camera. These materials end up in emails, ads, social feeds, and trade show displays. It is some of our favorite work we do.
Social Media Management
We helped H+G come up with a social identity and a targeted plan to grow their audience. We help them craft sponsorship agreements and use influencers to help build brand awareness across multiple platforms and media outlets.