On Episode 15 of Behind The Brand, Fuller dives in with Scott Salyers, Fishing Group Publisher, Bonnier Corporation. Bonnier has the nation’s leading portfolio of media brands in the marine category, including Salt Water Sportsman, Marlin and Sport Fishing magazines. If you think print media is dead, Salyers, a 25-year veteran with the brand, is here to set the record straight.
“I have been in media all my life,” said Salyers. “I was the paperboy way back when. I got on my bike with a canvas bag and I chucked papers.”
“My father had an ad agency and I grew up on the production side of the business,” he adds. “I ran a printing press when I was in high school.”
After college, Salyers landed at Bonnier and has worked with the brand for over two decades.
According to Salyers, the Bonnier team consists of industry experts, like himself, with the “greenhorn” on the team having been with the brand for over twelve years. And Bonnier isn’t slowing down. The company is moving full speed ahead.
Throughout the episode, Fuller and Salyers discuss the relevance of print media in a digital world, the addition of QR codes, social media and all facets of how the brand is navigating this complex and evolving landscape. And, if you’re a brand looking to make a splash in the market, print is still a force to be reckoned with.
These two outdoor industry veterans might even share and compare fish stories from over the years.
Episodes are available on Soundcloud, and iTunes. Follow along on the TBA Outdoors Behind the Brand podcast page for episode descriptions and a complete collection of video episodes.
TBA Outdoors has niche category expertise and has been the driving force behind many national brands including Contender Boats, Outdoor America, FIREDISC Cookers, Heybo Outdoors, BOTE Boards, Fish Hippie, Williams Knife Co. and frogg toggs, developing and delivering tangible results that positively impact business in the outdoor industry.
To inquire about being a guest on the TBA Outdoors podcast, contact Todd Fuller at tfuller@tbaoutdoors.com. For more information about TBA Outdoors, visit TBAoutdoors.com, like us on Facebook or follow us on Instagram.
