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“Behind The Brand” Podcast Looks Inside Kokopelli
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    “Behind The Brand” Podcast Looks Inside Kokopelli

    Kokopelli Podcast

    Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind The Brand series features monthly guests including outdoor brand business owners discussing a myriad of topics that relate to brand-building in the outdoor world specifically.

    On Episode 21 of Behind The Brand, Fuller takes a look inside packrafting brand, Kokopelli. Fuller is joined by Kyle Rajaniemi, Director of Marketing at Kokopelli, to explore how the brand emerged and evolved and to discuss its new offerings, including the Kaster, to debut in July at the world’s largest sportfishing show, ICAST.

    Since 2012, Kokopelli Outdoor Inc. has designed and manufactured award-winning packrafts, inflatable kayaks and stand-up paddle boards that are lightweight, ruggedly designed to last and purposefully built for ultimate portability and packability. 

    “The new Kaster is Kokopelli’s first purpose-built inflatable kayak for the angling community,” said Rajaniemi. “The Kaster features an extended length, increased width for stability, a seat riser and five universal Scotty Mounts. It comes as a complete kit — boat, seat, paddle and pump — so that you have everything in one bag for a day on the water.”

    To take a closer look, listen to the entire podcast for insight on how the brand has evolved in just over a decade to become a diverse creator of products for nearly every on-water activity. Fuller and Rajaniemi also discuss all of the great features of the new Kaster along with all of the products that will be featured at ICAST.

    Episodes are available on Soundcloud, and iTunes. Follow along on the TBA Outdoors Behind the Brand podcast page for episode descriptions and a complete collection of video episodes.

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