tbaoutdoor, Author at TBA Outdoors

Sep

2018

The Importance of Owned Media — and How Outdoor Brands Can Leverage It

As savvy marketers already know, owned media — the likes of company blogs, websites and social media platforms — has become a key piece to today’s marketing puzzle. And for outdoor brands in particular, creating a strong owned-media plan is both a vital part of a successful marketing strategy and a real opportunity to connect with (and even spur loyalty among) outdoor enthusiasts in a cost-effective way. Here, we’ll explore this critical marketing tool, along with a few ways outdoor brands can reap its rewards.

Jul

2018

Chasing ‘Virality’: 5 Tips to Help Your Next Video Go Viral on Social Media

Want to make a social media marketer cringe? Tell them, “We want you to make a viral video,” and watch them squirm. In a world where brands are at war over the short attention spans of potential online consumers, it’s rare to stand out in the endless abyss of internet content and achieve that coveted viral status. Not sure what makes a piece of content “viral?” Here — I Googled it for you: Vi·ral (adj.) - relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another. On...

Apr

2018

Surf Expo Taps Expertise of TBA Outdoors to Promote New ‘Bluewater’ Section at September Event

https://vimeo.com/262272404 TBA Outdoors’ industry expertise has been tapped by Surf Expo, the largest and longest-running watersports and beach/resort lifestyle trade show in the world. The show selected the specialty outdoor agency to publicize and promote its newest market category – Bluewater – at its September event to be held in Orlando, Fla., September 6-8, 2018. Often, folks who enjoy the surf, watersports and beach lifestyle also find themselves partaking in other sporting activities on the water. So Surf Expo has introduced its new Bluewater section to put a spotlight on the offshore and inshore lifestyle brands showcasing their products at...

Feb

2018

TBA Outdoors Expands Content Development Team With The Addition of Frankie Viola and Jimmie Cichoski

TBA Outdoors, a band of marketing brothers and sisters who are expertly focused in the outdoor industry, is pleased to welcome Frankie Viola as content director and Jimmie Cichoski as video producer to the growing team. Based at the TBA Outdoors headquarters in Orlando, Fla., this dynamic duo will team up to optimize content driven strategy and storytelling for the agency’s niche client roster including frogg toggs, Hell’s Bay Boatworks, JL Marine Systems, Inc., Hook + Gaff Watch Company, Cablz and many more. “Our mission is to utilize our category expertise to deliver modern day story telling in the outdoor...

Dec

2017

Founder of Hell’s Bay Boatworks and Ambassador for Fish Hippie, Flip Pallot, Featured in Flamingo Magazine

Flamingo Magazine featured our good friend and founder of Hell's Bay Boatworks, Flip Pallot, in their winter issue! We've had the privilege of working closely with Flip developing content for Hell's Bay and Fish Hippie where he serves as a brand ambassador. He's a living legend in the world of shallow water fishing and no one deserves more recognition. Check out the full article here: http://www.flamingomag.com/2017/11/23/flip-pallot/

Nov

2017

TBA Outdoors Adds Marine Technology Industry Leader Power-Pole Shallow Water Anchor to Growing Outdoor Client Roster

TBA Outdoors – a subsidiary of The Brandon Agency specializing in the outdoor industry – is pleased to announce the addition of Power-Pole® shallow water anchors as the newest client to the agency’s growing roster. While the company prepares for the launch of new products, TBA Outdoors will lead several marketing initiatives including public relations and content development in addition to hosting a monthly podcast and custom video production. The industry category of shallow water anchors was founded with the establishment of Power-Pole shallow water anchors, conceptualized and created by John Oliverio, president of JL Marine Systems, Inc. Since its debut to in...

Oct

2017

TBA Outdoors Welcomes Hell’s Bay Boatworks To Expanding Client Roster

TBA Outdoors – a subsidiary of the Brandon Agency specializing in the outdoor industry, has recently added Hell’s Bay Boatworks to its impressive client roster. The agency will provide a multitude of services including content management, social media and email marketing as well as website development. Hell’s Bay Boatworks makes the world’s finest shallow water skiffs. The skiff builders at Hell’s Bay only build to order and put all of their efforts into quality construction with cutting edge technology and materials, state-of-the-art design and personal customer service. Hell’s Bay Boatworks allows anglers to expand their horizons with unrivaled potential to do things...

Jul

2017

A Day with Flip

We were recently in FL hanging out with Flip Pallot and shooting images for a few of our clients. Some days on the water are better than others. The morning light and cloud cover made for a great early scene. Flip's sea foam green Hell's Bay Marquesa is perhaps the most photogenic skiff ever made. We swapped Flip over to the photo skiff and the extra visuals from the casting platform paid off quickly. Cleaning up back at the house to close out a great day.

Welcome to TBA Outdoors

We would rather be outside. We might as well just admit that up front. We all have had jobs at some point or another that kept us inside; we didn't like that. Some of us have had jobs that kept us outside, but not the fun kind of outside. We didn't like that either. At some point in all of our lives, we just decided to change course and start navigating towards a life and career that we actually wanted to live. Years of persistence, willpower, sweat and networking later, here we are together, a group of folks with the same passion,...