kgroome, Author at TBA Outdoors

Mar

2022

Guy Harvey Announces TBA Outdoors As New Marketing Partner

Guy Harvey marine-inspired performance and lifestyle apparel is excited to announce its partnership with TBA Outdoors.

Mar

2022

How to Help Your Outdoor Brand Break Through on TikTok

Of all the social media platforms out there these days, TikTok is one of the fastest-growing. And while the platform is especially popular among younger consumers, it’s also gaining traction with nearly every other age group — and with most other demographics, too.

Feb

2022

7 Powerful Ways to Optimize Your Outdoor Brand’s Mobile Experience

As more and more of today’s outdoor consumers move their shopping, product research and purchasing activities to their smartphones and other mobile devices, it’s become increasingly clear — it is critical for today’s brands to provide positive experiences to those who visit their websites on smartphones and tablets. And to drive the point home, a long list of statistics reaffirm the importance of mobile devices in today’s marketplace.

Feb

2022

TBA Outdoors Announces Korso Outdoors As New Client

TBA Outdoors has partnered with Korso Outdoors as the agency of record for the all-new outdoor gear and accessories company. The U.S. made brand has entered the market with six never-before-seen colors and designs in kayak fishing accessories that include a rod holder, tackle bucket, boat tie, lie down, tie down, and t-slot rail.

Feb

2022

Effective Customer Research Tactics: Let Your Customer Lead the Way for Your Outdoor Brand

No matter what specific segment your outdoor brand sells into — whether it’s outdoor apparel, hunting gear, fishing equipment, boating supplies or a range of other outdoor-lifestyle products — consumer knowledge is key. In fact, the better you know your target demographic and your customer base, the greater your chances of communicating with your consumers in meaningful way … and ultimately earning their business and boosting your bottom line.

Jan

2022

TBA Outdoors Welcomes New Director Of Public Relations To Its Growing Team

TBA Outdoors, a data-driven, results obsessed marketing firm specializing in hunting, fishing and outdoor lifestyle consumers has hired Clay Abney as its Director of Public Relations based out of its Myrtle Beach, South Carolina office.

Dec

2021

TBA Outdoors Welcomes New Account Manager To Growing Team

TBA Outdoors, a niche part of The Brandon Agency, has hired George Constantine as an Account Manager at their Winter Park, FL, office.

Nov

2021

5 Marketing Trends Your Outdoor Brand Can Harness for Growth in 2022

As most in the industry are well aware, the marketing world is a constantly evolving one. And with the steady introduction of new technologies and platforms in the digital age, the pace of this evolution has accelerated in recent years. Today’s marketers have more control than ever over the audiences they target, plus when and where they communicate with these consumers — all in addition to having more and more advertising platforms to choose from each year.

Oct

2021

6 Proven Ways to Increase Revenue for Your Outdoor Brand

For every successful business owner, the quest to find new and effective ways to increase sales and revenues is a never-ending one. And in a time when the outdoor segment is seeing a sizable influx of new-to-the-market consumers, today’s outdoor brands have a big opportunity to capitalize on the trend and create company growth.

Oct

2021

5 Steps to Successfully Implementing DTC Sales For Your Outdoor Brand

In the 21st century marketplace, American shoppers are spending more and more time online — and consumers are making growing numbers of purchases without ever stepping foot into a physical store. In fact, online shopping has become so commonplace that, according to a 2018 NPR/Marist Poll survey, nearly 70% of Americans had made an online purchase by the time the survey was conducted, with 43% saying they are regular online shoppers and 25% reporting that they make online purchases at least once a month.