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6 Steps to Sending More Successful Marketing Emails
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    Author: kgroome

    Jul
    27
    2023

    6 Steps to Sending More Successful Marketing Emails

    Arrow in field

    It’s hard to ignore the huge potential that email marketing can bring for businesses. First of all, email is widely used by consumers everywhere. About 347.3 billion emails are sent globally per year, and nearly 4.4 billion people use email worldwide.

    Read More 6 Steps to Sending More Successful Marketing Emails

    Jul
    20
    2023

    First-Party Data: What It Is, and How It Can Help Your Outdoor Brand

    Person fishing in a river

    Here at TBA Outdoors, we’ve been preaching the importance of getting to know your customers for a long time. And the reason is pretty simple and straightforward: The better you know your existing customers and your broader target audience, the stronger your chances of genuinely connecting with them and earning (or increasing) their business with you.

    Read More First-Party Data: What It Is, and How It Can Help Your Outdoor Brand

    Jul
    14
    2023

    How to Best Optimize Your Outdoor Lifestyle Website for SEO in 2023

    Man using his laptop on top of a mountain

    Do you love to work on your website's optimization as much as you do other marketing tactics? It's an easy factor to overlook — but also an ideal place to focus your attention on tangible results. Optimizing SEO for outdoor brands’ websites can hit the metrics all your marketing efforts aim for: - Drive traffic - Boost conversions - Infuse revenue

    Read More How to Best Optimize Your Outdoor Lifestyle Website for SEO in 2023

    Jul
    10
    2023

    TBA Outdoors to Showcase Kokopelli and Frogg Toggs at ICAST

    Boat in open water

    The world’s largest sportfishing trade show returns for its 66th year to the Orange County Convention Center in Orlando, FL on July 11-14. ICAST has become the annual show where brands debut and showcase their new and innovative products for the upcoming seasons. Visitors, retailers and attending media will get a first glimpse into the future of sportfishing gear, apparel and technology. Outdoor industry marketing agency TBA Outdoors will be there supporting Frogg Toggs and Kokopelli. Kokopelli Since 2012, Kokopelli Outdoor Inc. has designed and manufactured award-winning packrafts, inflatable kayaks and stand-up paddle boards that are lightweight, ruggedly designed to...

    Read More TBA Outdoors to Showcase Kokopelli and Frogg Toggs at ICAST

    Jul
    07
    2023

    From Hiking to Hashtags: How to Successfully Promote Your Outdoor Brand on Social Media

    Man fishing in a stream

    For businesses of all types and sizes looking to effectively — and cost-efficiently — reach their target audiences in the digital age, social media has become a critical tool. However, despite being leveraged across nearly every industry and niche, social media marketing is not a “one size fits all” endeavor. And if you’re an outdoor brand marketing your wares on social media, a unique approach is required to maximize the impact of your efforts.

    Read More From Hiking to Hashtags: How to Successfully Promote Your Outdoor Brand on Social Media

    Jul
    07
    2023

    “Behind The Brand” Podcast Looks Inside Kokopelli

    Kokopelli Podcast

    Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind The Brand series features monthly guests including outdoor brand business owners discussing a myriad of topics that relate to brand-building in the outdoor world specifically.

    Read More “Behind The Brand” Podcast Looks Inside Kokopelli

    Jun
    30
    2023

    5 Trends Impacting Outdoor Brand Marketing in 2023

    Outdoor Marketing Trends

    Trends are all over for outdoor brand marketing right now. In many ways, they mimic marketing as a whole. But outdoors brands have more options than ever to promote their products and services, and many have proven successful, especially in this industry.

    Read More 5 Trends Impacting Outdoor Brand Marketing in 2023

    Jun
    26
    2023

    “Behind The Brand” Podcast Looks Inside Pop’s Birding With Bethany Sloan and Pete Stankovich

    Pop's Birding

    Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind The Brand series features monthly guests including outdoor brand business owners discussing a myriad of topics that relate to brand-building in the outdoor world specifically.

    Read More “Behind The Brand” Podcast Looks Inside Pop’s Birding With Bethany Sloan and Pete Stankovich

    Jun
    22
    2023

    6 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

    Behind the scenes of photo shoot.

    Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering their messaging directly to consumers. Among the most powerful of these, the mailing list might have been the best for building business intelligence, as it allowed marketers to pin consumer data such as past purchases, product inquiries, customer preferences and similar customer attributes to each of the entries in their databases.

    Read More 6 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

    Jun
    20
    2023

    5 Ways to Improve Your Social Media Strategy in 2023’s Crowded Landscape

    Man holding fishing rod showing a picture of him with a fish.

    I hope you’re sitting down for this ­— according to some estimates, as of 2023, 1.3 billion images are shared on Instagram each day. Further, the platform now boasts 2 billion active monthly users, and on average, adult Instagram users spend more than a half-hour a day there. And that’s just on Instagram.

    Read More 5 Ways to Improve Your Social Media Strategy in 2023’s Crowded Landscape

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