TBA Outdoors, a band of marketing brothers and sisters who are expertly focused on the outdoor industry, has been selected by Heaven’s Trail® to launch its new line of high-end tree stands and accessories.
Competition between like-minded brands is growing each day, and many outdoor brands need a little help differentiating their products and communicating their stories to key players. Public relations is one of the most cost-effective and powerful ways to brand your company, especially in the outdoor industry.
I hope you’re sitting down for this — as of 2016, Instagram estimated that users shared, on average, more than 95 million photos and videos every day. Now that you’re sitting, go ahead and grab those chair handles — that equates to 1,099 posts every SECOND. And that’s just on Instagram.
frogg toggs® will be just about everywhere you look in 2019 including a new Outdoor Channel’s Major League Fishing partnership. frogg toggs® will be outfitting 14 of the Major League Fishing Select & Cup Pro-Anglers throughout the 2019 season scheduled to air in January 2019.
frogg toggs®, the undisputed leader in lightweight, breathable, affordable rain gear has launched its own dedicated content channel – frogg toggs Outdoor Television. The first episode was released on January 21, opening day of SHOT Show 2019 in Las Vegas.
In today’s world, time is precious. It seems like most everything we do is fast-paced and scheduled, and the time we get to spend outdoors chasing our passions grows shorter and shorter. For outdoor enthusiasts, time spent in the field or on the water is priceless — and when they do get outside, they want to use products from the brands that share their core values.
For online retailers, Cyber Monday presents a huge opportunity to boost fourth-quarter (and annual) revenues. In fact, since its introduction in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, Cyber Monday sales in the US have grown from roughly $484 million in the debut of the “shopping holiday” to a single-day online record of nearly $6.6 billion (with a B!) in 2017, according to statistics from Adobe Digital Insights.
There’s no doubt that members of the outdoor community are passionate about their pursuits and loyal to the products they love — not to mention vocal about the products they don’t. They are an engaged audience who actively seek out helpful, entertaining content about the things they love. And YouTube personalities are only too happy to provide it.
