Author: kgroome

For online retailers, Cyber Monday presents a huge opportunity to boost fourth-quarter (and annual) revenues. In fact, since its introduction in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, Cyber Monday sales in the US have grown from roughly $484 million in the debut of the “shopping holiday” to a single-day online record of­ nearly $6.6 billion (with a B!) in 2017, according to statistics from Adobe Digital Insights.

Read More Beyond Cyber Monday: 6 Ways to Boost Online Sales Throughout the Holiday Season

There’s no doubt that members of the outdoor community are passionate about their pursuits and loyal to the products they love — not to mention vocal about the products they don’t. They are an engaged audience who actively seek out helpful, entertaining content about the things they love. And YouTube personalities are only too happy to provide it.

Read More 8 Ways for Outdoor Brands to Leverage YouTube Celebrities