Author: kgroome

Valentine's Day is the perfect opportunity for outdoor brands to boost online sales. Here are a few ways you can make the most of the first commerce-related holiday of the year:

Read More 7 Tips for Outdoor Brands to Energize Online Sales This Valentine’s Day

Being comfortable in the outdoors is second nature to me. As a kid, my family would load up the camper each weekend, pull it to the lake where we would spend our days exploring the shoreline and our evenings roasting marshmallows around the campfire.

Read More My Ascent From Greenhorn to Adventurer

Whether you are a start-up or heritage outdoor brand, you should make public relations, or just PR, an integral part of your company’s overall business plan. 

Read More The Benefits Of Utilizing An Agency For Your Outdoor Brand’s Public Relations Efforts

Cyber Monday 2022 brought a fitting end to what was a record-breaking holiday weekend, according to the Washington Post. Consumers spent $35.4 billion online over that period.  As for Cyber Monday, it presents a huge opportunity for online retailers to boost fourth-quarter (and annual) revenues. In fact, since the introduction of Cyber Monday in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, U.S. sales for the added “shopping holiday” have grown from roughly $484 million in its debut to a single-day online record of $11.4 billion (with a B!) in 2022.

Read More Beyond Cyber Monday: 6 Ways to Boost Online Sales Throughout the Holiday Season

Whether you have witnessed larger populations at local, state and/or national parks over the last few years, experienced longer lines for campsite reservations or have had trouble obtaining a coveted piece of gear hard to obtain due to increased demand, you’re not alone. A report issued earlier this month by the U.S. Bureau of Economic Analysis (BEA) shows that the outdoor recreation economy accounted for 1.9 percent of the GDP (gross domestic product) in 2021. The BEA released its statistics that measure the economy of outdoor recreation across the entire nation, including the District of Columbia. That percentage translates to...

Read More Latest Government Study Shows the Outdoor Recreation Economy is Stronger Than Ever

If you haven’t started planning for the holiday season, it’s time to start! During this year’s special season, hopefully most people will be enjoying quality downtime with their families. But for brand marketing and communication professionals, the winter holidays are the busiest. That’s because this time of year is critical to profitability for a lot of companies, especially those in retail or Ecommerce. And as the COVID-19 era winds down, it’s still having some impact on in-store foot traffic — making it important to have a plan that involves digital marketing and social strategy.

Read More How to Effectively and Efficiently Plan a Last Minute Ecommerce Holiday Campaign

Less than 20 years ago, a social media platform was born. And while it was never intended to be the marketing giant that it has become, Facebook revolutionized the marketability and presence of brands.

Read More How to Create an Effective Social Media Marketing Strategy for Outdoor Brands

It often seems that online marketing is accelerating at the speed of light. Just a decade ago, having a generic website with basic content was enough to drive business. Today, that is no longer the case. Outdoor brands are increasing their presence online, on their websites as well as on social platforms. 

Read More Creating a Content Strategy that Drives Revenue