Author: kgroome

Marketing professionals all over the world know that there are few better ways to ramp up a brand’s bottom line than to generate customer loyalty. In fact, a particularly well-known statistic — one that’s uncoincidentally among the most often repeated stats in the marketing world — clearly exhibits brand loyalty’s budget-boosting power: Acquiring a new customer can cost five times as much (or more, depending on the industry) as retaining an existing one.

Read More 7 Tactics That Can Help Turn a Typical Outdoor Consumer Into a Passionate Brand Advocate

In the challenging business climate created by the global coronavirus pandemic, even what has long been considered the single biggest retail-sales opportunity of the year — the holiday shopping season — can no longer be counted on as a surefire windfall for brands, including those in the outdoor industry. With the U.S. economy struggling through the most pronounced global economic downturn since the Great Depression, and with the number of unemployed Americans swelling in 2020 as a result of the often-business-hindering steps taken to slow the virus’s spread, uncertainty is an unfortunate fact of life in the near future for...

Read More 6 Ways Outdoor Brands Can Boost Their Holiday Sales During the Pandemic

COVID-19 has impacted how we conduct business similarly to how a hurricane brewing in the Eastern Pacific affects our beloved coastal towns. We heard the news reports. We knew a storm was brewing. We knew there was a chance it would come this way, but what course would it take? It was confirmed. The storm was coming straight for us, and our only option was to prepare.

Read More Hosting a Press Conference Amidst a Global Pandemic

Whether they specialize in producing the ultimate in rain gear, making the best tree stands on the market or creating portable grills that are sure to heat up the next family gathering or tailgating session, when it comes to social media efforts, every outdoor brand wants to cut through the noise and catch followers’ attention — or even better, find ways to broaden their base and reach new consumers. And in the digital age, few tools have proven to be more effective at reaching customers — including new prospects and loyal fans alike — than video content.

Read More Livestream Tips and Tricks: 5 Powerful Pointers for Livestreaming With Remote Guests

It’s a common experience for an established brand — the business has evolved over time, and the original name, logo, website or other identifying assets just aren’t quite as strong a fit as they once were. Or, while they may still reflect the company’s personality and mission, they’ve become dated need a more modern feel. Or maybe the branding just doesn’t (and possibly never really did) accurately reflect the business’s true purpose, adequately represent its corporate identity or clearly convey the unique offerings that set it apart from its competitors. In each of these cases, a rebrand may well be...

Read More 7 Signs It’s Time for Your Outdoors-Oriented Business to Consider a Rebrand

Here at TBA Outdoors, we are driven by one thing: data. In the end, it all boils down to results and measuring the critical KPIs. For most of our clients, that translates to hitting their revenue and profitability goals.  

Read More Creating the Perfect Path to Purchase