Author: kgroome

In today’s digitally connected world, anyone with a social media account (or often even better, a blog) has a platform — and with it, the potential to reach and influence more people than ever before. But let’s face it: Some online personalities simply have a lot more sway than others, and it’s often even quantifiable in the form of their friends, followers, connections, etc. And to the savvy marketer looking to elevate a brand, working with these people and websites can present a huge opportunity to boost business.

Read More How to Pick (and Keep) the Right Influencers to Boost Your Outdoor Brand’s Business

Many modern business owners may wonder: Is email marketing effective?

Read More 5 Tips to Get the Most Out of Your Outdoor Brand’s E-Commerce Email Marketing

For outdoor brands doing business in the digital age, it has become nothing short of critical to make your business easy to find online — not only when potential customers are looking for your brand specifically, but also when they’re evaluating solution options for which your brand could be a fit. And tapping into SEO, also known as “search engine optimization,” is among the most effective ways to move your brand to the top of the digital heap when consumers are considering their purchase options.

Read More SEO 101 for Outdoor Brands

Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering their messaging directly to consumers. Among the most powerful of these, the mailing list might have been the best for building business intelligence, as it allowed marketers to pin consumer data such as past purchases, product inquiries, customer preferences and similar customer attributes to each of the entries in the database.

Read More 5 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

With 2020 (finally!) in our rearview mirror and 2021 in full swing, this new year — even more than most — feels like a real opportunity to refresh and renew, to take a fresh approach to the challenges facing us and pursue improvement moving forward.

Read More 7 Ways to Successfully Market Your Outdoor Brand in 2021

Even before the global pandemic began pushing more and more consumers’ shopping activities online, direct-to-consumer (DTC) sales were already gaining major traction among outdoor brands as an attractive way to increase their profits.

Read More 5 Tips for Increasing Your Outdoor Brand’s DTC Revenue in 2021

Marketing professionals all over the world know that there are few better ways to ramp up a brand’s bottom line than to generate customer loyalty. In fact, a particularly well-known statistic — one that’s uncoincidentally among the most often repeated stats in the marketing world — clearly exhibits brand loyalty’s budget-boosting power: Acquiring a new customer can cost five times as much (or more, depending on the industry) as retaining an existing one.

Read More 7 Tactics That Can Help Turn a Typical Outdoor Consumer Into a Passionate Brand Advocate