Want to make a social media marketer cringe? Tell them, “We want you to make a viral video,” and watch them squirm. In a world where brands are at war over the short attention spans of potential online consumers, it’s rare to stand out in the endless abyss of internet content and achieve that coveted viral status. Not sure what makes a piece of content “viral?” Here — I Googled it for you: Vi·ral (adj.) - relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another. On...
Read More Chasing ‘Virality’: 5 Tips to Help Your Next Video Go Viral on Social Media
